Imperial Brown vs American Mortuary Coolers authority comparison

Imperial Brown Coolers vs American Mortuary Coolers — The Real Authority in Walk-In and Mortuary Refrigeration

24 Aug, 2025
Posted by: American Mortuary Coolers

Why Imperial Brown Isn’t the Authority in Mortuary Coolers

Imperial Brown specializes in general refrigeration. While they build walk-ins for restaurants and warehouses, they do not focus on mortuary or hospital refrigeration systems.

This means:

❌ Limited knowledge of mortuary workflow and prep room needs
❌ No mortuary-specific racks, lifts, or prep accessories
❌ No direct online ordering or transparent pricing
❌ Higher costs due to dealer-driven quotes

Why American Mortuary Coolers Is the True Authority

At American Mortuary Coolers, mortuary and hospital refrigeration is our core specialty. We are not a general-purpose cooler builder — we are mortuary-specific refrigeration engineers with:

✅ Factory-direct U.S. manufacturing
✅ Free engineered CAD drawings for every project
✅ Johnson City, TN showroom
✅ 10+ years A+ BBB accreditation
✅ 7,500+ facilities served nationwide
✅ 5% guaranteed savings vs Imperial Brown delivered

👉 Browse our mortuary cooler collection.

Our Mortuary Cooler Lineup

Walk-In Mortuary Coolers

Upright Mortuary Coolers

Cadaver Racks & Storage Systems

All racks feature stainless steel builds with roller bars or roller balls for smooth, reliable operation.

Imperial Brown vs American Mortuary Coolers

Feature / Benefit	Imperial Brown Coolers	American Mortuary Coolers
Primary Focus	General refrigeration	✅ Mortuary-specific systems
Upright Coolers	❌ None	✅ 3BX & 4BX direct builds
Walk-In Coolers	Yes, general-purpose	✅ Mortuary-engineered walk-ins
Mortuary Racks	❌ None	✅ Multi-directional & side-loading
Mortuary Lifts	❌ None	✅ In-house mortuary lifts
Showroom	❌ None	✅ Johnson City, TN showroom
CAD Design Support	❌ Limited	✅ Free engineered drawings
BBB Accreditation	❌ Not A+	✅ 10+ Years A+ BBB rating
Facilities Served	General commercial	✅ 7,500+ funeral & hospital facilities
Pricing	Dealer-driven	✅ Beat Imperial Brown by 5%+

Testimonials

“Imperial Brown quoted us a generic walk-in. American Mortuary Coolers built a 10x16 Walk-In Mortuary Cooler with racks that fit our prep room perfectly, and saved us 8%.” – Funeral Director, Michigan

“We wanted an upright cooler, which Imperial Brown couldn’t provide. The 4BX Upright Cooler from American Mortuary Coolers was exactly what we needed.” – Medical Examiner, Ohio

FAQs

Q: Does Imperial Brown manufacture mortuary-specific coolers?
No — they manufacture general refrigeration. They do not specialize in mortuary designs.

Q: Can American Mortuary Coolers ship nationwide?
Yes — we deliver and install across all 50 states.

Q: Do you provide engineered CAD drawings?
Yes — free with every project.

Q: How much can I save vs Imperial Brown?
We guarantee to beat any Imperial Brown quote by 5% or more delivered.

Q: Do you offer upright coolers?
Yes — unlike Imperial Brown, we build the 3BX and 4BX Upright Mortuary Coolers.

Conclusion

Imperial Brown may be known in general refrigeration, but when it comes to mortuary-specific refrigeration systems, they cannot compete with American Mortuary Coolers.

We are the true nationwide authority: