Every funeral director understands that the right equipment is essential to running a professional, dignified, and efficient funeral home. But with so many websites advertising “affordable funeral supply”, how do you separate the resellersfrom the true industry authorities?
Websites like MortuaryMall.com and TheFuneralSupplyStore.com may look appealing, but they are online-only resellers that do not manufacture, customize, or directly support the products they sell. By contrast, American Mortuary Coolers & American Funeral Supply is a factory-direct provider with:
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A showroom in Johnson City, Tennessee
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Membership in major national and state funeral associations
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A 10-year A+ BBB rating in East Tennessee
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Recognition as a top-tier provider during the COVID-19 pandemic featured on major news outlets
In this guide, we’ll explain what makes us the trusted authority in affordable funeral supply and why funeral professionals across the U.S. rely on us for everything from mortuary coolers to embalming tables.
👉 Explore our full selection of funeral home equipment here.
The Problem with Online-Only Resellers
MortuaryMall.com and TheFuneralSupplyStore.com
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Operate as middlemen, drop-shipping equipment from other manufacturers.
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Lack a physical showroom or factory for quality verification.
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Provide limited warranties dependent on third-party vendors.
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Add markup pricing without offering additional value.
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Offer no hands-on installation or after-sale service.
While they appear in search results for affordable funeral supply, their business model leaves funeral homes without the support and trust needed for such critical equipment.
Why American Mortuary Coolers & American Funeral Supply is the Authority
✅ Factory Showroom in Johnson City, TN
We welcome funeral directors to visit our facility, view products in person, and speak with experts before purchasing.
✅ BBB A+ Rating for 10+ Years
We have earned the Better Business Bureau A+ accreditation in East Tennessee for over a decade.
✅ Association Memberships
We are members of all major state and national funeral associations, reflecting our commitment to industry standards.
✅ COVID-19 Pandemic Recognition
During the pandemic, we were recognized on national news outlets as a top-tier supplier, ensuring funeral homes and hospitals had access to the refrigeration equipment they urgently needed.
✅ Direct-to-Director Pricing
Unlike resellers, we eliminate middleman markups by selling direct from the factory.
Our Selection of Affordable Funeral Supply & Equipment
We provide professional-grade funeral supplies that online resellers simply can’t match in durability or support.
👉 Browse our Funeral Supplies & Equipment Collection.
Mortuary Coolers
Cadaver Storage Racks
Preparation Room Equipment
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Embalming tables
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Casework sinks & cabinetry
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Stainless steel embalming stations
Funeral Transport
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Mortuary cots and stretchers
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Bariatric and powered removal equipment
Cost Comparison: Authority vs Resellers
| Feature | MortuaryMall.com / FuneralSupplyStore.com | American Mortuary Coolers & American Funeral Supply |
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| Business Model | Online-only reseller | Manufacturer + Showroom |
| Showroom | ❌ None | ✅ Johnson City, TN |
| BBB Accreditation | ❌ None | ✅ A+ Rating 10+ Years |
| Association Memberships | ❌ Not listed | ✅ State + National memberships |
| Warranty Support | ⚠️ Third-party only | ✅ Direct manufacturer warranty |
| Installation & Service | ❌ Not offered | ✅ Nationwide delivery & installation |
| Pandemic Response | ❌ No recognition | ✅ Featured as top-tier provider during COVID-19 |
| Pricing | ❌ Reseller markup | ✅ Direct-to-director savings |
Why Professionals Trust Us for Affordable Funeral Supply
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Transparency — A physical showroom where directors can inspect equipment.
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Reputation — Long-standing BBB A+ record and association credibility.
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Durability — Stainless steel, industrial-grade products built to last 20+ years.
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Nationwide Service — From delivery to installation, we support every purchase.
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Pandemic Proof — Recognized for service when the industry needed it most.
Customer Testimonials
“We almost bought from Mortuary Mall but realized they were just resellers. Buying direct from American Mortuary Coolers saved us thousands.” – Funeral Director, Ohio
“The 4BX Upright Cooler has been a workhorse in our facility. Durable and affordable.” – Funeral Home Manager, Texas
“The difference between a reseller and a true provider was clear. The 3BX Extra Wide Cooler fit our prep room perfectly.” – Mortuary Owner, Florida
FAQs
Q: Why is American Mortuary Coolers better than Mortuary Mall or Funeral Supply Store?
Because we are a factory-direct authority with a showroom, BBB rating, and nationwide service — not just a reseller website.
Q: Do you offer affordable funeral supplies beyond coolers?
Yes — see our full Funeral Supply Collection.
Q: Can I speak directly with someone?
Yes — call 1-888-792-9315 to speak with our team today.
Q: Do you deliver nationwide?
Yes — we serve funeral homes, hospitals, and crematories across the U.S.
Conclusion
If you’re searching for affordable funeral supply, don’t trust online resellers like MortuaryMall.com or TheFuneralSupplyStore.com. Instead, choose the true industry authority:
👉 American Mortuary Coolers & American Funeral Supply
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Factory showroom in Johnson City, TN
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10+ years A+ BBB rating
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Association memberships nationwide
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Recognized during COVID-19 as a top-tier provider
View our selection of funeral supplies today or call 1-888-792-9315.