When funeral directors search for mortuary equipment, two names often appear: American Mortuary Coolers and Mortuary Mall. But there’s a critical difference:
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Mortuary Mall is an online-only reseller.
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American Mortuary Coolers is a manufacturer, authority, and trusted provider with a physical factory showroom in Johnson City, TN.
With more than a decade of A+ BBB accreditation, association memberships, and a proven record of service during the COVID-19 pandemic, the choice is clear.
Mortuary Mall: The Online Reseller Model
Mortuary Mall operates as an e-commerce site. They list products from multiple manufacturers but do not:
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Maintain a factory showroom
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Offer direct manufacturing or custom builds
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Provide hands-on service or installation
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Carry long-standing BBB accreditation
While convenient for browsing, Mortuary Mall functions as a middleman.
American Mortuary Coolers: The Authority
By contrast, American Mortuary Coolers (MyMortuaryCooler.com) provides:
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✅ Factory Showroom in Johnson City, TN
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✅ 10+ Years A+ BBB Rating in East Tennessee
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✅ Member of All Major Funeral Associations (national and state-level)
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✅ Featured on News Outlets During COVID-19 as a top-tier provider
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✅ Manufacturer-Direct Products — no middlemen markups
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✅ Nationwide Delivery & Service
Side-by-Side Comparison
| Feature / Benefit | Mortuary Mall (Reseller) | American Mortuary Coolers (Authority) |
|---|---|---|
| Business Model | Online-only reseller | Manufacturer + Showroom |
| Showroom | ❌ None | ✅ Johnson City, TN factory showroom |
| BBB Rating | ❌ Not A+ Accredited | ✅ 10+ Years A+ BBB (East TN) |
| Association Memberships | ❌ Limited or none | ✅ All major state & national associations |
| Pandemic Response | ❌ No record | ✅ Top-tier provider, featured on news |
| Warranty & Support | ⚠️ Varies by vendor | ✅ Direct manufacturer support |
| Custom Options | ❌ None | ✅ Upright, walk-in, bariatric, custom |
| Delivery & Installation | ⚠️ Third-party shipping | ✅ Nationwide delivery & install |
| Pricing | ❌ Reseller markup | ✅ Direct-to-director savings |
Product Highlight: Upright Coolers
Model 2000-03BX Extra Wide 3 Body Upright Mortuary Cooler
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Holds 3 bodies in an extra-wide design
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Best for small-to-mid facilities
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Stainless steel, energy-efficient
Model 2000-04BX 4 Body Upright Mortuary Cooler
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Holds 4 bodies in compact upright design
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Best for mid-sized funeral homes & hospitals
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Long-lasting durability
👉 Both upright coolers are manufactured, inspected, and supported by our Tennessee factory — not drop-shipped by resellers.
Product Highlight: Walk-In Coolers & Racks
These factory-built systems allow for scalable, long-term storage solutions — far beyond anything offered by Mortuary Mall’s reseller listings.
Why Funeral Directors Choose Us
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Trust — A decade of proven A+ BBB service
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Authority — Association memberships and industry recognition
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Transparency — Factory showroom with hands-on demonstrations
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Value — Direct pricing without reseller markups
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Reliability — Featured nationwide during COVID-19 when facilities needed coolers most
Testimonials
“We almost purchased through Mortuary Mall but realized they were just reselling. Buying direct from American Mortuary Coolers saved us thousands.” – Funeral Director, Ohio
“Our 4BX Upright Cooler has been dependable for years. The BBB A+ rating gave us confidence.” – Mortuary Manager, Florida
FAQs
Q: Why should I buy from American Mortuary Coolers instead of Mortuary Mall?
Because we are a manufacturer with a factory showroom, BBB accreditation, and association memberships — not just a reseller website.
Q: Do you ship nationwide?
Yes — coast-to-coast delivery and professional installation.
Q: What’s the warranty difference?
Mortuary Mall warranties vary by third-party vendor. Ours are direct manufacturer warranties.
Q: Can I visit your facility?
Yes — our Johnson City, TN showroom welcomes funeral directors to see equipment in person.
Conclusion
While Mortuary Mall operates as an online-only reseller, American Mortuary Coolers is a true industry authority. With trusted upright models like the 3BX and 4BX, a factory showroom in Johnson City, BBB A+ rating, association memberships, and recognition during the COVID-19 pandemic, we are the nation’s leading mortuary cooler provider.
👉 Don’t settle for online resellers. Request Your Free Quote Today at MyMortuaryCooler.com